Is RSS about to take off as a marketing tool?

From the Technical editor of Pro-Talk this week comes a series of e-mails on the topic of RSS - a subject about which he enthuses. He sees RSS as the third arm of the Internet alongside e-mail and web sites. At Technical Marketing Ltd we have been offering RSS to our clients for at least 2 years now – maybe longer. We agree it is a great facility, but has not really taken off. It gets round the blanket blocking of e-mails by over enthusiastic IT departments that in some cases seem to filter most everything out, not just ‘subscribed for’ e-mail news, but individual e-mails too! And with RSS appearing in browsers such as Safari and reportedly eventually from Microsoft Explorer it will also become more widely used. To find out more about how RSS can work for you, check out the Virtual News Office .